Warrior Shanghai (回力) is an athletic shoe brand, founded in 1927. Sturdy, comfortable and durable, the brand is worn by athletes, politicians, businessmen, the rich and poor. The WB-1 model was popular under basketball players.
Below, find a brand teaser made to highlight their roots. I used Warrior's the core element, the basketball, as a timeless subject. The origin of the brand's name, the saying '回天之力‘, referes to a heavenly super power that can overcome adversity.
Year
2019
Type
Visual & Motion design
Project
Individual
Client
Warrior Shanghai
Selected Works
Polestar Modular MomentsProject type
Buoyant WatchProject type
Swarm of PodsProject type
CENT-RProject type
Kinetic CasesProject type
Topographic StampsProject type
回天之力Project type
Head in the CloudsProject type
Selfie DronesProject type
Printed SnacksProject type
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