回天之力
for Warrior Shanghai

Warrior Shanghai (回力) is an athletic shoe brand, founded in 1927. Sturdy, comfortable and durable, the brand is worn by athletes, politicians, businessmen, the rich and poor. The WB-1 model was popular under basketball players.

Below, find a brand teaser made to highlight their roots. I used Warrior's the core element, the basketball, as a timeless subject. The origin of the brand's name, the saying '回天之力‘, referes to a heavenly super power that can overcome adversity. 

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Year
2019

Type
Visual & Motion design

Project
Individual

Client
Warrior Shanghai

Selected Works

Buoyant WatchProject type

Swarm of PodsProject type

CENT-RProject type

Topographic StampsProject type

回天之力Project type

Head in the CloudsProject type

Selfie DronesProject type

Printed SnacksProject type

© 2021 Bram Fritz
hello@bramfritz.nl
+316 24 92 22 27